Written Knowledge,

Written Knowledge,

21/2/17 – High-Five your Competition!

Before I meet new creatives, I spend some time checking their brand, their positioning in the market and their market surroundings. When I ask (both corporate & entrepreneurs) about their competition and where do they think they stand within their respective market framework, I mostly get one response – “I don’t want to copy others”.

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07/2/17 – Sales!

Oh, such a hot topic – SALES! I read a lot during my days, a lot, and when browsing through the industry news lately there are two topics: CEO’s leaving & Sales. As unfortunately I have zero control over the world leading CEO’s, I opt to dive into the Sales topic a little more as it strikes me how much attention it’s getting.

Sales always has been on our agenda’s, talking corporate and SMEs. Funny that this topic is so rooted within both brands, and consumers, but I never had this top of mind when learning about fashion. It’s just something that’s there and we all long for these seasonal clear-outs to come. While studying fashion at AMFI I cannot recall any long-lasting conversation about Sales, why it’s there, how you can use this within your business or if it’s a good or bad thing?

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17/1/17 – Leverage Change.

In a world where we say to celebrate change, we are actually scared shit and blame that same world for being a paranoid lover in an identity crisis. Funny enough, we create the change ourselves and there is no one to blame for it than ourselves. The world, let’s say Earth, is a sphere, a floating rock, a place that we borrow for the time we are here, but let’s give something back and stop blaming a rock for our own skills to change.

— Read More —

21/2/17 – High-Five your Competition!

Before I meet new creatives, I spend some time checking their brand, their positioning in the market and their market surroundings. When I ask (both corporate & entrepreneurs) about their competition and where do they think they stand within their respective market framework, I mostly get one response – “I don’t want to copy others”.

— Read More —

07/2/17 – Sales!

Sales always has been on our agenda’s, talking corporate and SMEs. Funny that this topic is so rooted within both brands, and consumers, but I never had this top of mind when learning about fashion. It’s just something that’s there and we all long for these seasonal clear-outs to come. While studying fashion at AMFI I cannot recall any long-lasting conversation about Sales, why it’s there, how you can use this within your business or if it’s a good or bad thing?

— Read More —

17/1/17 – Leverage Change.

In a world where we say to celebrate change, we are actually scared shit and blame that same world for being a paranoid lover in an identity crisis. Funny enough, we create the change ourselves and there is no one to blame for it than ourselves. The world, let’s say Earth, is a sphere, a floating rock, a place that we borrow for the time we are here, but let’s give something back and stop blaming a rock for our own skills to change.

— Read More —